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Bhinneka.com (2024 - 2025)

Overview

The current Waterbom Bali ticket purchase page presents all booking step (ticket selection, date, contact information, add-on, order summary and payment method) vertically long mobile page. While functional, this layout creates cognitive overload and friction for mobile users.

🎯Goal

Create a clear, simple, faster, and more transparent ticket purchase flow without overwhelming the user.

🎯 Goal

Create a clear, simple, faster, and more transparent ticket purchase flow without overwhelming the user.

💡Solution

Break the booking flow into 3-4 clear steps.
Use a progress bar to show current step and remaining steps.
Use sticky CTA and summary that provides real-time updates on total costs and booking details.
Psychological Theories: Hick’s Law, Miller's Law & Chunking.

🚩Problem

Information overload: Presenting all content in one scrollable page overwhelms users, especially on mobile.
Visual fatigue: The "Infinite Scroll" effect on a single page leads to user exhaustion and a lack of clear milestones.
Reduced decision confidence: Without clear segmentation, users may skip important details or feel uncertain about their selections.

💡 Solution

Break the booking flow into 3-4 clear steps.
Use a progress bar to show current step and remaining steps.
Use sticky CTA and summary that provides real-time updates on total costs and booking details.
Psychological Theories: Hick’s Law, Miller's Law & Chunking.

🚩 Problem

Information overload: Presenting all content in one scrollable page overwhelms users, especially on mobile.
Visual fatigue: The "Infinite Scroll" effect on a single page leads to user exhaustion and a lack of clear milestones.
Reduced decision confidence: Without clear segmentation, users may skip important details or feel uncertain about their selections.